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Crowned Heads
Broadway
For over a decade, Crowned Heads have existed in a peculiar kind of limelight. Some of their popular cigars like the Mil Dias, La Imperiosa, or Four Kicks have been reviewed and revered by many in the industry. But, while their cigars were well-known, some customers were not recognizing that these cigars were made by Crowned Heads. Their work was visible, but their authorship, less so. By launching the Crowned Heads Broadway, they’re introducing a new look and logo. It’s the first in a new era. A line that carries the company’s freshly minted “hero” logo and makes the brand’s name the headline. For those unfamiliar with branding terms, think of the “hero” as the signature crest. With this, they’re hoping to better unify their portfolio of cigars. Then there’s the name Broadway. As a nod to the company’s home in Tennessee, they’re honoring the lower Broadway strip in downtown Nashville. A stretch of neon-lit bars and late-night music. The name is local, but the metaphor stretches; after years of side stage appearances, Crown Heads has claimed the microphone.
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